Impact on UK Economy and Global Consumer Brands
The countdown has begun as the London 2012 Olympic Games open on July 27. With a captive audience and great expectations looming, a popular question among marketers, media and sports enthusiasts alike - what impact will these Games have on the UK and global brands? Euromonitor International assembled its industry experts across 10 major consumer industries and economists to discuss the Games’ effect on the UK economy and their respective industries. Download a copy of this briefing for detailed industry views on the expectations and limitations of the 2012 London Olympic Games.